About Us

Overview
For 100 years, Great Eastern has provided our policyholders
with peace of mind and financial security. We are the largest
insurance group in Singapore and Malaysia with S$
in assets (as at 30 Jun 2008) and over 3 million policyholders
in both countries. With two successful distribution channels
– the tied agency force and bancassurance –
we are the market leader in both Singapore and Malaysia.
We are the only life insurance company to be listed on the
Singapore Exchange.
Our brand is synonymous with financial strength and dynamism.
This has earned us numerous accolades, one of which is the
Singapore Brand Award organised by IE Singapore, which we
have won for the fifth year running in 2006. We are well
regarded as Singapore's 7th Most Valuable Brand and our
brand value increased from S$609 million in 2005 to S$693
million in 2006.
In November 1999, Great Eastern Life underwent restructuring
to become a wholly-owned life insurance arm of a financial
service holding company – Great Eastern Holdings Ltd.
This was followed by a merger between Great Eastern Holdings
and Overseas Assurance Corporation
in December 2000. These two strategic initiatives reflect
our determination to take up more competitive challenges
and work towards achieving our vision of establishing regional
leadership.
Incorporated in 1908, Great Eastern Life Assurance Co Ltd
has the distinction of being the oldest and most established
life insurance company in Singapore and Malaysia. OAC was
incorporated in 1920 as the first composite insurer in Singapore.
Great Eastern is the only insurance company in the region
with two very successful distribution channels – tied
agency and bancassurance.
Recognised for our financial strength and dependability,
Great Eastern Holdings became a substantially-owned subsidiary
of OCBC
Bank, Singapore’s longest established local bank,
in June 2004. OCBC Bank has assets of S$181 billion and
a network of over 460 branches and representative offices
in 15 countries and territories including Singapore, Malaysia,
Indonesia, Thailand, Vietnam, China, Hong Kong SAR, Taiwan,
Brunei, Myanmar, Japan, Korea, Australia, UK and USA.
This network includes more than 350 branches and offices
in Indonesia operated by OCBC Bank's subsidiary, PT Bank
NISP. OCBC Bank and its banking subsidiaries offer a wide
range of specialist financial services, from consumer, corporate,
investment, private and transaction banking to treasury
and stockbroking services to meet the needs of its customers
across communities.
In addition to Singapore where Great Eastern is headquartered,
and Malaysia with 24 branches, we also have a branch office
in Brunei since 1975, a subsidiary company in Indonesia
since 1996, and representative offices in Hanoi in 2004, and Ho Chi Minh City and Beijing in 2006. In June 2006, Great Eastern and Chongqing Land
Properties Group launched their 50:50 joint venture life
insurance company, Great Eastern Life Assurance (China)
Co Ltd. This new company is headquartered in Chongqing which
will act as a bridgehead for our expansion plans into the
rest of China. In December 2007, we obtained the licence to set up a wholly-owned life assurance subsidiary in Vietnam. We target to commence business operations by September 2008.