MEDIA RELEASE
For Immediate Release

GREAT EASTERN WOMEN 10K 2008
100km Treadmill Challenge by 100 women for charity
kicks-off two-day registration roadshow

Singapore, July 10, 2008 - Registration for the third annual Great Eastern Women 10K, the biggest all-women running event in Singapore and Asia, commenced today at a two-day launch roadshow at Raffles Place. The race will be held on Sunday 26 October, 2008.

In conjunction with Great Eastern’s 100th anniversary, a 100km Treadmill Challenge by 100 Women was held at the roadshow today in aid of the Cervical Cancer Prevention Fund. One hundred women, including cancer survivors, corporate teams of the major sponsors such as Great Eastern and adidas ran 1km each to clock 100km.

Great Eastern’s Chairman, Mrs Fang Ai Lian, said: “We are very pleased to be the title sponsor for the event again. This year is especially significant for us as we turn 100. The Great Eastern Women 10K is one of the key events in our year-long celebrations. More than just a platform for women who are into fun and fitness to participate, the run is also an opportunity for us to contribute to women’s wellness by raising funds and creating greater awareness of cervical cancer.”

For the second consecutive year, the Great Eastern Women 10K 2008 will continue its support for Singapore’s first-ever Cervical Cancer Prevention Fund, set up by the Obstetrical & Gynecological Society of Singapore and the Singapore Cancer Society to lead initiatives such as education on cervical cancer prevention and free pap smear screening for women to protect themselves against cervical cancer, the second most prevalent cancer in women worldwide.

Race organiser Enterprise Sports Group (ESG), a regional sports marketing company, expects a record sign-up of 10,000 runners this year. More than 3,000 participants of previous years’ Women 10K Run have already registered during the Loyalty phase.

Terence Khoo, Managing Director of ESG reiterated, “This is the third consecutive year that we are holding this run and I am pleased to say that it is definitely becoming a major run in the Singapore sports calendar. We strive to make it the biggest and most professionally managed women’s run in Singapore and Asia.”

One of three sporting events of the Marina Bay Urban Challenge (MBUC) jointly spearheaded by Urban Redevelopment Authority – the Marina Bay Development Agency, and ESG to promote the Marina Bay area as a vibrant hub for sports and lifestyle activities, the Great Eastern Women 10K comprises a 10km competitive run and a 5km Fun Run. The route will start at The Esplanade and end at The Padang, passing through iconic developments around the vibrant Bay such as the statuesque Singapore Flyer and other scenic areas such as Republic Boulevard, Esplanade Bridge and the waterfront promenade along Marina Bay.

“The Marina Bay Urban Challenge is an excellent opportunity to showcase our city, and in particular Marina Bay, as an exciting and vibrant place to live, work and play in. Marina Bay is an ideal site for fun-filled sporting activities like the Great Eastern Women 10K run, taking place on the waterfront in the heart of Singapore with the stunning city skyline as the backdrop,” Mrs Cheong Koon Hean, CEO of Urban Redevelopment Authority said.

Great Eastern is the Title Sponsor of the run. Other major sponsors include adidas, URA – the Marina Bay Development Agency, Tiffany & Co, Parkway Health and Lancaster.

Registration fees are between $28 and $54 and the registration period ends on September 6. Interested individuals can sign up online at www.women10k.com

For more event details, log on to www.women10k.com

About Great Eastern
Founded on 26 August 1908, Great Eastern Holdings is today the largest insurance group in Singapore and Malaysia, with S$46 billion in assets and over 3 million policyholders. With two successful distribution channels – the tied agency force and bancassurance – it is the market leader in both Singapore and Malaysia. The Company also operates in China, Indonesia and Brunei and will soon be starting operations in Vietnam. It is a subsidiary of OCBC Bank, Singapore's longest established local bank which has assets of S$180 billion and a network of over 460 branches and representative offices in 15 countries and territories.

About Enterprise Sports Group (ESG)
ESG is a regional sports marketing, consultancy and event management company. Their core experience is in the development of effective integrated sports marketing platforms for major brands locally and across the region. ESG also provides cost effective solutions for sports associations through the restructuring, representation and implementation of their sporting events.

About Marina Bay Urban Challenge (MBUC)
The Marina Bay Urban Challenge is an annual series of sporting events at Marina Bay, set against the stunning backdrop of Singapore’s city skyline. This year, the challenge comprises Singapore’s first-ever Cold Storage Kids’ Run and SAAB City Duathlon, targeted at runners and cyclists in June, and the Great Eastern Women 10K run in October. The Marina Bay Urban Challenge aims to engage various groups of people of all age groups and abilities. It will inject buzz to the city, making Marina Bay the definitive venue for exciting sporting and lifestyle events that people can both watch and be a part of.

About Urban Redevelopment Authority, the Marina Bay Development Agency
Urban Redevelopment Authority, Singapore’s national land use planning authority, is the Development Agency for Marina Bay. It spearheads Singapore's future development efforts at Marina Bay, taking a holistic approach to master plan and implement key infrastructure. As the place manager for Marina Bay, it also promotes investment opportunities and programmes exciting activities within Marina Bay, in collaboration with other government agencies and private stakeholders.