MEDIA RELEASE
For Immediate Release

Great Eastern Women 10K 2008 Raises $100,000
for BCF & CCPF
All-women sporting event to build on ‘Women Against Cancer’ campaign in 2009

Singapore, 1 June 2009 - In conjunction with the Great Eastern Women 10K 2008, the 'Women Against Cancer' charity initiative - championed by 10 women MPs - raised a total of $100,000 for the Breast Cancer Foundation (BCF) and Cervical Cancer Prevention Fund (CCPF).

Witnessed by guest-of-honour Mrs Lim Hwee Hua, Minister in Prime Minister's Office and Second Minister for Finance and Transport, Mr Ng Keng Hooi, Group CEO of Great Eastern Holdings, together with Mr Terence Khoo, Managing Director of Enterprise Sports Group (ESG), today presented a $50,000 cheque each to the two co-recipients of the 'Women Against Cancer' fund at a ceremony held at Raffles Hotel's Royal China restaurant.

The 'Women Against Cancer' charity initiative was started by Great Eastern and Enterprise Sports Group in 2008, in conjunction with the Great Eastern Women 10K, the biggest all-women sporting event in Singapore and Asia with some 10,000 runners last year.

Receiving the cheque on behalf of the BCF was General Manager, Ms Christine Ang. With the funds, BCF will launch a new Breast Cancer Awareness Education Programme targeted at female students in secondary to tertiary schools.

The CCPF was represented by Singapore Cancer Society (SCS)'s Acting CEO, Ms Cheng Lay Tin. Set up by the Obstetrical & Gynecological Society of Singapore and SCS, CCPF is dedicated to raising awareness among women in Singapore about cervical cancer.

Great Eastern Women 10K 2009 to build on 'Women Against Cancer' campaign
New race elements include increased participation and new kit sponsor

This year's Great Eastern Women 10K will take place on 1 November. Title sponsor Great Eastern affirmed that it has committed to another 3 years of sponsorship for the run. To enhance its billing as the biggest all-women race in Singapore, the 2009 race will raise its participation numbers to 15,000, up from 10,000 last year. It will also continue to support the 'Women Against Cancer' campaign to raise cancer awareness and funds for needy patients.

The Great Eastern Women 10K 2009 will also boast two new  sponsors and new cash prize incentives of up to $5,000 for record breakers.

Mr Ng Keng Hooi, Group CEO of Great Eastern Holdings, said: "We're very pleased that we have achieved our fund-raising target of $100,000 for the Breast Cancer Foundation and Cervical Cancer Prevention Fund in 2008. The Great Eastern Women 10K is more than just a run to promote healthy living and bonding among women. It also supports a worthy cause. This is the motivation behind our continued sponsorship of the event."

Mr Terence Khoo, Managing Director of ESG, co-organiser of the 'Women Against cancer' initiative and overall organiser of the race, said: "The Great Eastern Women 10K has grown to be an event that is not all about the runners, spectators and sponsors, but it also stands for a cause. Women Against Cancer is a great opportunity for all of us to give back to society."

"It is a cause which my fellow MPs and I are all deeply committed to and I'm pleased that the Great Eastern Women 10K run will continue to support our campaign in 2009 to raise cancer awareness. We hope more people will utilise this platform to come forward and pledge their support," said Mrs Jessie Phua, Nominated Member of Parliament.

Including Mrs Phua, other champions of the Women Against Cancer cause are Members of Parliament (MPs): Mrs Lim Hwee Hua; Ms Grace Fu, Senior Minister of State, Ministry of National Development & Ministry of Education; Mrs Yu-Foo Yee Shoon, Minister of State, Ministry of Community Development, Youth and Sports, MP for Holland-Bukit Timah GRC; Dr Amy Khor, Mayor, South West District, Senior Parliamentary Secretary, Ministry of the Environment and Water Resources & Deputy Government Whip; Ms Indranee Rajah, MP for Tanjong Pagar GRC; Dr Fatimah Lateef, MP for Marine Parade GRC; Ms Ellen Lee, MP for Sembawang GRC; Ms Jessica Tan, MP for East Coast GRC; and Mrs Josephine Teo, MP for Bishan-Toa Payoh GRC.

Race info for the Great Eastern Women 10K 2009 will be available on Monday 29 June. For more information, visit www.women10k.com.

About Great Eastern
Founded on 26 Aug 1908, Great Eastern Life Assurance Co Ltd is the oldest and most established life insurance company in Singapore and Malaysia. In Nov 1999, Great Eastern Holdings Ltd was incorporated and became the holding company of Great Eastern Life. Overseas Assurance Corporation Ltd, incorporated in 1920 as the first composite insurer in Singapore, merged with Great Eastern Holdings in Dec 2000. Today, Great Eastern is the largest insurance group and the market leader in Singapore and Malaysia, with $44 billion in assets and 3 million policyholders, and with two successful distribution channels - the tied agency force and bancassurance. The Company also operates in China, Indonesia, Vietnam and Brunei.

Great Eastern is a subsidiary of OCBC Bank, Singapore’s longest established bank with assets of $180 billion and a network of over 480 branches and representative offices in 15 countries and territories. Great Eastern’s subsidiary, Lion Global Investors Ltd, is one of the largest asset management companies in Southeast Asia.

About Enterprise Sports Group
ESG is a regional sports marketing, consultancy and event management company. Their core experience is in the development of effective integrated sports marketing platforms for major brands locally and across the region. ESG also provides cost effective solutions for sports associations through the restructuring, representation and implementation of their sporting events.

About Breast Cancer Foundation
Breast Cancer Foundation (BCF) is a non-profit charity organisation, established in October 1997. BCF hopes that by raising awareness of breast cancer and encouraging women to screen themselves regularly, breast cancer will be detected earlier and the chances of surviving the disease will be greatly enhanced.

About Cervical Cancer Prevention Fund
The Cervical Cancer Prevention Fund (CCPF) has been newly set up by the Singapore Cancer Society (SCS) and Obstetrical and Gynecological Society of Singapore (OGSS) to reduce the disease burden of cervical cancer, one of the most preventable cancers in the world today.

The CCPF seeks to help reduce the burden of cervical cancer patients in Singapore through educating women and also helping in the needy cases of women who suffer from the disease.