Media Release | 18 Mar 2011

A New Crescendo in Financial Services - Launch of Great Eastern Financial Advisers

Great Eastern Financial Advisers (GEFA), a wholly owned subsidiary of Great Eastern Holdings, was officially launched today.

GEFA is the first financial advisory firm in Singapore to adopt a unique business model which combines the strengths of a major insurance company and a financial advisory firm. It offers professional financial advisory services on life insurance, general insurance and collective investment schemes.

GEFA will complement Great Eastern's existing agency and bancassurance channels and will further strengthen Great Eastern's position as a leading financial services provider in Singapore. Its highly-qualified financial consultants are well-positioned to provide holistic solutions to customers to meet their protection, accumulation and retirement needs.

Mr Tan Hak Leh, Chairman of GEFA and CEO, Singapore, Great Eastern Life Assurance Company, commented "GEFA aims to play an instrumental role in reshaping Singapore's financial services landscape and in raising the bar of service excellence in the industry. Being a wholly owned subsidiary of Great Eastern Holdings, GEFA will leverage on the financial strengths and excellent infrastructure support of Great Eastern."

Mr Tan added, "With the launch of GEFA, customers will now have the best of both worlds. They will not only benefit from the vast institutional resources of Great Eastern but also the expertise and experience of professional and highly qualified financial consultants who are able to provide insurance solutions and investment opportunities from more than 50 insurance companies and fund managers to suit their individual needs. At the same time, customers will enjoy the excellent service which Great Eastern is well known for."

Ms Jesslyn Tan, Chief Executive Officer of GEFA said, "Our team of highly trained financial consultants is advisory-driven and not product-driven. They will draw from a wide portfolio of financial solutions and are committed to delivering professional and personalised solutions to help their customers achieve their goals."

About Great Eastern
Great Eastern is the oldest and most established life insurance group in Singapore and Malaysia. With $53.4 billion in assets and 3.8 million policyholders, it has two successful distribution channels - the tied agency force and bancassurance. The Company also operates in China, Indonesia, Vietnam and Brunei. Great Eastern Life Assurance Company Limited has been assigned the financial strength and counterparty credit ratings of 'AA-' by Standard & Poor's, which is one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the largest private sector asset management companies in Southeast Asia.

Great Eastern is a subsidiary of OCBC Bank, the second largest financial services group in Southeast Asia by assets. It is one of the world's most highly-rated banks, with a long term credit rating of Aa1 from Moody's. OCBC Bank's key markets are Singapore, Malaysia, Indonesia and Greater China. It has a network of 530 branches and representative offices in 15 countries and territories, including 411 branches and offices in Indonesia operated by its subsidiary, Bank OCBC NISP.

For media inquiries, please contact:

Tan Seck Geok
Head, Group Corporate Communications
Tel: + (65) 6248 2215
email:tanseckgeok@lifeisgreat.com.sg

Iris Oei
Assistant Manager, Group Corporate Communications
Tel: + (65) 6248 2301
email:irisoeiyp@lifeisgreat.com.sg

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